SEO (Search Engine Optimization) is extremely important and powerful stuff that you should at least know a little bit about, because over time search engine optimisation can provide you that best return on investment for your website. Even if you choose not to do the work yourself, having the knowledge that I’m going to share with you now will enable you to understand what your chosen SEO professional is talking about. At the very least, it might save you from hiring someone who doesn’t know what they are talking about.
It’s becoming more and more prevalent that “Content is King” when you are competing for places on the search engine results pages. Regular updates and maintenance of your website will prevent the search engines from going to sleep on you and give you height in the listings to outrank your competitor’s websites, capture more leads and eventually convert more profits.
Basically, there are three steps to creating a truly successful small business website.
- Get your website found in search engines (like Google, Yahoo and Bing)
- Generate customer leads
- Plan what you are going to do with those leads.
This is what SEO (Search Engine Optimization) and Internet Marketing is all about and your main target right now is to work out how to get your website on to page 1 of the main search engines (like Google, Yahoo and Bing).
So how do you get your website to list on page one of the major search engines?
Stay tuned and I’ll share a few pointers.
Many small business owners have failed to understand that having a website nowadays brings higher reputation value to their business and the better your reputation is on the web, the more customers you will get.
Studies have indicated overwhelming facts that before consumers set foot into the actual store they first research the products or services that they want on the internet.
Keeping this in mind, it is very important that you have your website design work done by professionals who understand how strategic website content writing elevates the potential of your business website to generate more traffic, gain more trust from your visitors, and persuade them to buy from you rather than your competitors.
At the end of the day, Google and the other search engines are interested in providing their users with the best possible experience. They have made their money by getting better and better and returning search results that are extremely relevant to what the customers are searching for. They’re also interested in showing the customers the most recent and accurate information.
So if your one of the many small business website owners out there who have a ‘set and forget’ website, it should be no surprise that you are probably not getting very good rankings in search.
The trick is, start with a good website design and then get busy writing content that will be interesting to your potential customers. Over time, the more relevant information that you have on your website the better chance you have of getting any kind of return for your investment.
Andrew Hungerford specialises in internet marketing for
http://www.getwebby.com.au/small-business-websites”>small business websites, helping his clients to get more customers. His extensive knowledge and friendly nature makes him an asset for any small business who wish to outrank their competitors on the internet.
Why don’t you check out his blog for more great
http://www.getwebby.com.au/_blog/Small_Business_Website_Marketing_Ideas”>Small Business Marketing ideas?