Connecting with your customers and building that business relationship is important if you want long-term success with your business. People want to buy from someone that they feel they know personally, which is why using small business tools to grow your business is a great idea. But which tools should you use and how will they help?
One of the best small business tools you can use to grow your business is Blogger from Google. Blogger is a blogging platform that allows you to create an unlimited number of blogs under the same login information. If you’d like to, you can start just one blog and have all the information on your business there. Similarly, you can create multiple blogs if you have multiple product lines with your business that you want to promote.
Another way to grow your business with tools is to spend time on different social networking sites. Whether it’s Facebook, LinkedIn, Twitter, or a niche market forum, you should spend at least an hour a day contributing to the information available on the niche you are working within. For instance, if you sell fishing lures, you might want to spend time in fishing forums or even the more general outdoor life forums.
A third tool you can use to grow your business is e-mail, which is simple enough. By setting up an e-mail newsletter and getting people to sign up, you will have a direct line between you and your customers so you will never feel as though you can’t reach them.
Perhaps an all-in-the-box tool that you can use is Google Apps, which is Google’s very own collection of applications. You have a lot to choose from, from corporate email accounts to calendars. Its most useful application to you as a startup would most likely be the calendar and the document sharing feature. With the calendar, you can synchronize your schedules with your staff. As for document sharing, it’s a far more efficient way for many people to work on spreadsheets, presentations, and documents at the same time. Imagine the headache you avoid simply because you no longer have to send email attachments!
Small business tools can help you grow your business, and by using the tools outlined above, you should notice a difference within as little as a month. It’s important you stick with it so that you can get the full effect and continue to get the full effect of your efforts.
Sophie George is an entrepreneur, social media nut, and a contributing writer on the subject of
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