Do you ever feel like you are always planning for the future? Maybe you took a business planning clinic or went to a seminar. In many of those training events all of the strategies to get business are looking 3 months, 6 months or longer! How are you supposed to pay your bills today when all of the marketing strategies are designed to bring you business later?
Having a marketing strategy for your small business that looks into the future is good. Unfortunately you can’t ONLY look into the future or you will never make it there! A good marketing strategy will allow you to generate business daily and months from now.
How do you decide which strategies will be best to put into action today? Which marketing methods will make your phone ring off the book with eager prospects?
While each business may have a different implementation, I invite you to consider the following strategies to generate business now.
- Phone Scripts – When is the last time you picked up the phone and started calling through prospects and customers? Not just 10 or 20, but really sitting down and calling through 50,100 or more of people you have done business with. Calling past clients and prospects on a daily basis will bring immediate sales. You don’t have to have polished sales scripts, just call to check-in, ask them how they are doing, and see how they are enjoying what you helped them with.
- Email Marketing – Don’t just bludgeon your prospects with “sales”. When you only email to get people to buy something from you they will start ignoring your emails. Give them the confidence to open your emails by setting emails that add value. You can educate, share testimonials, or simply share what is happening with your business. Set a goal to send out emails weekly and watch your website traffic and sales grow.
- Past Client Marketing – How are you encouraging prospects to buy more from you? Do you have entry level products/services and premium levels? How do you encourage the person who has invested in your entry level to bump-up to your premium? Getting your past clients to spend more is a sure fire way to generate more sales immediately.
When you start calling and emailing your prospects you will be able to see an immediate increase in sales. Taking your small business marketing efforts means giving your past clients an opportunity to invest more in your products or services.
Receive your own marketing strategy for your business with a free, 1 on 1 marketing call. Reserve your free call today at www.15MinuteBusinessHelp.com [http://www.15minutebusinesshelp.com].
Todd Bates is a national Marketing and Business coach. Through his programs, such as
http://www.toddbatessystems.com”>Todd Bates Systems, he shares innovative systems to help businesses owners and sales professionals dramatically grow their sales.
His systems cover a broad base from sales conversion to marketing on a budget. The strategies that he shares have enabled him to net over 1 million dollars a year since the age of 24.