Is your small business generating suitable leads? If you crave additional leads and further purchasers, obviously it makes obvious sense that you expand your reach and multiply your business. That’s a crucial first step. But just formulating the decision to do some marketing doesn’t guarantee you’ll bring in more leads!
If you rush into marketing without undertaking your homework it could easily end up costing you lots of money for scant advantage, especially if you carry out any of the following marketing mistakes:
Mistake # 1. Not leveraging current prospect testimonials. Satisfied consumers are like gold. They are the “pay dirt” for any enterprise. If you have done a fantastic job and delivered what you indicated, not only will your buyer “love you to pieces,” they’ll be more than satisfied to give you a testimonial? But they may not give one if you pause too long before you contact them. The preferred time to ask for a customer testimonial is right away, just after you’ve concluded your transaction. Besides, what do you have to lose? When the sale is completed, your current business exchange is also completed as well. Soooo – take a deep breathe, “seize the moment” and ask for a referral! 99% of the time you’ll be thrilled you did, and agreeably taken by surprise by the results.
Mistake # 2. Not adequate copy composed to pave the way for the purchase decision. Once you’ve grabbed your prospects attention and connected with them, you must provide sufficient reason and grounds for them to be confident in their minds that they have got to go ahead and do what they really desire to do – make a purchase of your product/service. Don’t be concerned that your prospects won’t grasp your copy. If you’ve organised your information correctly so that it targets your ideal client, then that person will hunger to know more! In fact they’ll feel “short changed” if you don’t provide suitable material to help them to obtain your product. Qualified prospects are frequently willing to read more of your information, so long as it’s shaped in a consistent, coherent way that explains clearly how they will profit. What’s the use of a good-looking advertisement without suitable copy material? It may look nice but it doesn’t announce anything. As a result, your client will not reply to it because he/she will have no clear basis to do so or worse yet, won’t get the idea what to do.
Mistake # 3. Make an offer with no time limit. Just because your enterprise puts an offer together does not ensure that anyone will act in response to it. In addition to thinking about how you will promote your offering and to whom you will promote it, you must include a time deadline with the offer. With advertising of any kind, people need to be made clear specifically WHAT to do and WHEN they need to do it by. If you’re going to the trouble and expense to promote your product/service, and you want those who see/hear your collateral to do something, not only must you catch their attention and engage them; not only must you educate them about the returns they’ll receive, but you must also spark them to take action now – before the moment passes. Tell your buyers specifically what they ought to do; in what way or manner to take action; and what they’ll kiss goodbye to if they don’t take action by a clear-cut time! A time limit creates a persuasive sense of urgency, motivating your client to get out of their chair or click their mouse before it’s too late!