So what’s the problem?
1. The first problem is that your message is not clear and it doesn’t resonate with your audience. Basically you’re not tapping into the problem of your audience and you’re still playing on the surface. My grandma would say “Stop tap dancing around the problem.” You need to dive deeper into the real issues of your prospects and clients. What’s their true problem and how does it align with the solution that your provide?
2. Then you’ve done all this work to get them onto the call and you’ve poured your heart out for 45 minutes to an hour. Here comes the end of this call and you say 1 of 2 things:
A. Thanks for joining us today and be sure to visit my website at ididngetpaidtoday.com or
B. You’ve been a great audience and I’d love to schedule a FREE session with you by visiting ididntgetpaidtoday.com.
Now I know you’re probably laughing but you know it’s the truth. You know that you get to the end of the call and freeze. I’ve done it several times however when I learned that my solution actually provides results for client that changed my perspective. I realized that I help people make changes in their business. I help people get clients in their business when they use the strategies that I give them. So when I get to the end of the presentation I present the solutions that I have to their problems and just so happen it comes with a fee.
It’s how we get paid because I ASKED for the sale.
3. Which brings me to my last point that you can’t ask for the sale if you have nothing to sale. Meaning that you haven’t developed products in your business and people buy products. My mentor/coach always drilled into my head that “You have to turn problems into products.” It’s when I created my first product that I made $500 in less than one hour. Some may say that $500 is nothing but if I worked for one hour every day for 5 days and sold $500 each time that would be equivalent to $130,000/year. $500 in less than one hour doesn’t look so bad does it?
So stop selling yourself short and take some time to #FocusOnYou and your business and develop products so that you can begin to see profits in your business. If you’re struggling to determine what’s the best solution for your business, I’d love to schedule some time to talk with you about product development this week.
© 2014 by DeKesha C. Williams. All Rights Reserved. DeKesha C. Williams, MBA, Business Strategist and Leadership Development Trainer, is the founder of the
http://www.vizionsconsulting.com”>http://www.VizionsConsulting.com, The LaunchandLearn Radio Show and American Express Open Forum Business Advisor, focuses on the growth of small businesses. We help small business owners who struggle with reaching their ideal clients create compelling & magnetic marketing messages so that they can build relationships and attract new clients. If you’re ready to increase profits by selling more products schedule your FREE session here.