3 New Technologies Your Small Business Should Be Using

Internet technology is revolutionizing the way we do business. It seems like a new internet innovation or social media marvel comes into existence nearly every other day. Keeping track of all of this technology stuff has become a difficult if not impossible task to manage. Some people have just about given up on keeping current with today’s technology while others struggle with the daunting task of trying to stay on the cutting edge of the industry. Why can’t keeping up with technology be quick and simple? Shouldn’t technology make life easier? Well, this article is here to help. Here’s a list of a few new technologies that your small business should be using if it isn’t already.

VoIP Phone Service

VoIP phone service allows your business to run its phones through its current internet connection. This service used to be fairly expensive but the price has greatly decreased in recent years, allowing businesses to take advantage of the many features this new phone service provides. VoIP offers far more services than your traditional phone service. Alongside standard features like caller ID, voicemail and call routing, a VoIP phone system has advanced options like auto-attendants that answer your phones, online faxing and on-hold music. VoIP phone service gives your business the professional, established image that it needs to compete in today’s market.

Social Media Marketing and PR Releases

Social Media is a buzz word that you hear being thrown around a lot these days. The real question you should be asking yourself is whether or not your company should be taking advantage of current social media technology. To be honest, it’s hard for most businesses to benefit from maintaining a Facebook page or from tweeting the latest company news from an official Twitter page. Make sure you create a plan of action or marketing strategy before you dive into things. Don’t sign up for a Twitter account or make a Facebook page without first comparing the potential value you think they will add to your company with the actual cost of maintaining these sites. If you think they can potentially add value to your business and enhance your service and interaction with customers, invest some extra time into making your social media sites unique and interesting. If you don’t have spare time to invest in maintaining and managing projects like these, consider other marketing solutions like article publication through reputable public relations companies.

Press releases and article submissions are a great way to market your business and get the word out about your products or services. They also help improve your search engine ranking and increase your online visibility. This is the way to go if spending countless hours updating social media sites doesn’t sound appealing to you. All you have to worry about when doing press releases is creating the content. When you’re done writing up your articles, the PR companies release the content to various newswires and news sources that publish your content-filled articles for thousands of people to read. It’s fast and get’s right to the point, without the hassle of learning how to use social media tools.

Online Data Storage and Backup Services

Backing up your data in the cloud is a great way to ensure that your business data is secure in case anything bad or unpredictable should happen to your computer. These services are incredibly cheap and offer large amounts of space for you to store your important business files online. Utilizing these services to back up your data gives you an extra layer of protection in case your computer randomly melts or bursts into flames, protects against theft and also natural disasters. For just a few extra bucks every month you can rest easily knowing that your data is stored safely in more than one place. Avoid the risk of losing all of your important files by backing them up online.

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