The hottest trend in marketing your business or your brand is to create a video. And the shorter, the cheaper – the better. Speaking of short, I’ll make this brief. If you want to save money while not compromising the quality of your video – here are the three most important things to never undervalue or skimp on during production.
If you are under a tight deadline and you have to rush to get the video produced – you will most likely compromise the quality of the finished product. It’s better to push your timeline or delivery date back versus pushing a creative process through a tight window. An average production cycle from initiation to completion (or scripting to post production) is anywhere between 6-8 weeks. Make sure to budget enough time once you have selected your video production company. Because each time your video gets viewed on your website or social media outlet – it will be worth it.
The key to a great video is telling a great story. And this is accomplished by writing a great script. If you have no idea how to write a script or do not have an in-house writing team – it’s best to leave the script writing to professional writers. Allow three to four weeks to fully develop the script and storyboards. Your pre production efforts will pay off in the long run by ensuring you don’t run in the wrong direction, which is a waste of time and money.
Storyboarding / Concerting
What comes first, the chicken or the egg? This is the same in video production – do you create a concept before you write the script? Do you create storyboards based on a script? Sometimes all phases are done in tandem, so it’s important to answer these questions at the initial stages of pre production. Spend time getting a clear picture of what your final video is going to look like. Find other videos that match the style and tone of your vision. Hire a designer to build out storyboards and other design elements that will help guide the creative team throughout production.
Of course, there are many other factors that increase the production value of your final video – audio, camera gear, post production, etc. But if you can invest the time to develop a story that gets the attention of your audience, or even makes them laugh, they will likely forgive you if the audio or picture is not quite up to par.
If you are looking for the complete package – Studio B Films is a full-service video production that specializes in marketing, training, and event videos in the Bay Area.
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