Have you wondered why you don’t seem to have enough time for your family? You thought you would have more free time when you decided to ditch your boss and make yourself your own boss. This usually happens when there is a slow down in business, people tend to work more to compensate for the income drop. With today’s floundering economy you would need to budget and make smart decisions on where to spend your money. The goals of setting up your company to reach your intended client base.
Work smart then work hard. Analyze your niche market. Would you waste time marketing a coffee vending machine to posh coffee shops?
Innovate your marketing strategy. Companies, big or small, have utilized business cards in the past. Handing out these small cards to potential customers works helps company or product recognition. This small cost may be a future sale. Bottomline is your business will grow with contact list. Organize your email contacts and group them to personal and business contacts. Do mailing lists regularly with offers on promotional items or discounts.
Automate your business advertising. There is no such thing as a fully automated marketing arm. Consumers are always looking for products and services through search engines and will browse through several companies with inquiries. Put yourself in the consumers situation. Would you prefer receiving an automated reply to your inquiry or be contacted by a live person either through phone or email correspondence? These clients are already interested in what your company has to offer, its time you close the sale.
With the ever growing number of competition your company must keep up with technology as well. You must aim to keep your company visible as much as possible. Invest in the biggest ad space you can afford in the yellow pages. It would be visible there for a year. Create or have your company website available. This would make your company visible to those searching through the internet and will work as means to get in touch with you. Most company website’s include the company’s profile and mission statement. The lists of products and services your company offer. And means of getting in touch with you.
The automation I mean is through social media advertising. I have mentioned the importance of contacts. Make the internet and your contacts work as an advertising agent as well. Everyone may be a potential client so make sure they leave as a satisfied customer. Build up that rapport you have and they will be sure to return and may bring in more business by referring your company to their contacts. Having a social networking page of your business linking to your company webpage will generate that traffic as well.
So do not be left behind. Make these few adjustments and pretty soon that small investment you placed in marketing your small business will be sure to return as profits.
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