In today’s economy, both small and large businesses alike are looking for cost-effective ways to help their companies grow. The following are five do-it-yourself suggestions that will help you in your efforts to help strengthen and grow your business:
- Network. Network. Network. In your day-to-day life you are faced with so many opportunities to meet new people who are involved in many different things. Networking with friends, acquaintances and new people that you meet is a great way to help your business grow. Keep in touch with people that you know on an on-going basis, rather than when you simply need something. Become a good listener, ask lots of questions and talk to people everywhere you go (think airplane rides, grocery store lines, sporting events, conventions, conferences, etc.). Keep information about your business on-hand with you always. You never know when the opportunity might strike to talk about what you do.
- Enhance your online presence. The internet plays such a large role in today’s business world, for both the consumer and the business itself. Consumers use the internet to discover, research and make decisions about businesses. While businesses use the internet to connect with the target market, advertise, and promote themselves. Because of its importance in the growth and development of a business, it is important that your business is online and that its online presence is a strong one. A strong online presence is far more than simply having a website. In addition to your presence online, it is important that people are able to find you amidst the millions of websites out there. To do this, it is important that your website is optimized for the search engines. Search Engine Optimization (SEO) is something that you used to have to hire out, but today there are
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- Listen to your customers. Your customers know you best and are the best source when it comes to critique, suggestions, and referrals. Give them the opportunity to share their thoughts about your business and their experience with you. This will give you a good idea of areas you need to improve on and things that you’re doing well on. As you develop a strong relationship with them, they will be your best source for new business. Thank them for their referrals by offering some sort of reward or incentive for new business – this will bring in new customers and keep your current ones coming back.
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