1. CONSUMERS LOOK ONLINE FIRST
Statistics have shown that 75% of consumers go online first to look up business information before making a decision to buy. That number has increased over the last 10 years exponentially and continues to rise. Yellow pages, newspaper ads, etc. are a thing of the past. If you don’t have a web presence, to most, your business pretty much doesn’t exist. As for the 75% that are looking online, guess what happens? They end up going with your local competitors that ARE online.
2. BUILDS CREDIBILITY
Your customers want to know who you are and what you can do for them. Having a high quality and professionally designed website will add tons of credibility to your business. On the same token, a poorly designed site can have the opposite effect. So it’s not just important to have a website up; proper design and a clear goal on what you want from the website are both an absolute must. Otherwise, it will sit there and collect dust like an old unread book.
3. YOUR WEBSITE WORKS FOR YOU 24/7
Having your own website is basically like having a 24/7 salesman/receptionist/marketer/etc. working for you. Pitching and promoting your service, answering all the potential questions your customers might ask and getting your brand and company message heard. The best part however, it won’t ever complain about the minor cost you pay for it. What business owner wouldn’t want that?
4. A GOOD WEBSITE HAS ONE OF THE HIGHEST ROI FOR A BUSINESS
A well designed website, with a well-defined marketing strategy will help you reach out to customers you never even knew existed, and vice versa. Not only that, it’s been proven to be one of the most successful investments for your business, period. With paper ads, cold calling, flyers, you are reaching out to literally a fraction of the amount of people you would be speaking to online.
5. IT TAKES SOME TIME TO GET VISIBILITY ONLINE
Don’t expect sales to grow 1000% after making your site. Creating a website DOES NOT mean people will find you right away. However, in time, with proper Search Engine Optimization you will eventually be seen by literally hundreds of thousands, if not millions of people looking for your service. The key is: DON’T WAIT! Get started NOW, the earlier you start the faster you’ll succeed.
6. CONSUMERS HAVE GROWN DEPENDENT ON TECHNOLOGY
When a customer is looking for business information, whether it be a menu at a restaurant, web design services or even something simple like FAQs or contact information, they turn to the internet. Social media is a great example of this; when a question or concern arises, 65% will turn to social media and the internet to find quick, useful answers.
7. WEBSITES MAKE REFERRAL BUSINESS SIGNIFICANTLY EASIER
Imagine one of your best customers wants to refer one of his friends to you. Without a website, you pretty much go through the whole sales process again. With a website: you can show your professionalism, your previous work and most importantly build a level a trust with the new prospect before he even speaks to you. Having a website basically breaks the barrier of doubt in the customer mind and creates a level of comfort that you wouldn’t get without it.
8. YOUR WEBSITE WILL GENERATE NEW LEADS AND SALES
A website is one of the most effective ways to generate new leads and sales. Look, people coming to your site are already SEARCHING for your services. A well designed and effective website will have the ability to capture the interest and contact for consumers looking to spend money for your work. In my experience, this will also prove to generate some of the most qualified leads for your business.
9. VIRTUAL SHOWROOM
There is no easier way to show off the great work you have done to a mass audience than through your website. Used effectively, it will skyrocket consumer confidence and prove that you are the best at what you do.
10. LET YOUR COMPANIES VOICE BE HEARD WORLDWIDE
Your website is the most powerful tool to spread your brand name and let your companies message be heard. 71% of Americans are on the internet. The facts are all there. If you don’t have a website, you are missing out big time and in my opinion, definitely need to do something about it!
Founder & CEO of Black Marker Group, LLC.
We offer 50% off on website design/redesign for clients who purchase or use our Social Media Marketing service!